![]() A collectivist culture is especially likely to emphasize the importance of social harmony, respectfulness, and group needs over individual needs.As a result, collectivist cultures value collaboration, communalism, constructive interdependence, and conformity to roles and norms. In collectivist cultures, people feel as if they belong to larger in-groups or collectives which care for them in exchange for loyalty (Hofstede & Bond, 1984).Collectivism is the tendency, on the individual and societal level, to view oneself as interdependent, and a member of a group, rather than as an independent being.
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